Tuesday, January 25, 2011

A SMALL BUT IMPACTFUL ADVERTISING SOLUTION

When you flush do you know how the soap and detergent goes into your land? What did people do before soap? Have you thought about how your day to day life affects the world? And can you just imagine how the invisible waves around us, the so called SIGNALs must be affecting our heads? Will the whole of humanity find out too late that the results of the greatest biological experiment of all time – is quite ugly ? who can tell?

These are the interesting things I discussed in a chance interview with a fellow called Niranjana Wicremesinha the mind behind the striking, award winning CMEV NO TO VIOLENCE poster ("PRACHANDATWAYA EPA"), who heads his own Advertising gig called MEDIA PLAN.

Niranjana seems an ordinary chap but in quite a few ways has extra ordinary thinking in that he dosnt think the way your “typical sri lankan” does and has a very questioning and creative mind capable of lateral thinking – very refreshing in the local atmosphere.

You can contact him on mediaplansrilanka@gmail.com and 777749924 and 717749924 for any out of the box idea solutions with a definite sensitivity to sri lankan outreach which is something I believe the big advertising firms sometimes over look since their talent is more cosmopolitan.